Age-enhanced photos encourage more retirement savings

When people see what they might look like at age 65, they tend to save about 33% more toward retirement, according to a study published in the Journal of Marketing Research. While many Americans are investing less for retirement due to unemployment, market volatility and financial anxiety, a study suggests that age-enhanced photos can change some people's minds. "When people are exposed to realistic images of their future selves, they are more willing to act in future-oriented manners, such as taking money that could be spent today and saving it for tomorrow," researcher Hal Hershfield says.

Read the study at: http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20Marketing%20Research/TOCs/SUM_2011.SPL/increasing_saving_behavior.aspx
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Age-enhanced photos encourage more retirement savings
Age-enhanced photos encourage more retirement savings
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